疫情之下的智能家居行业：市场利好，强者恒强

   疫情之下的智能家居行业：市场利好，强者恒强

    疫情之下，消费者对于智能设备的需求十分强烈。人们更加希望在特殊时期，智能设备的力量可以代替人工劳动，或是希望通过智能设备，更好的保护人们的安全。

   与传统家居建材品类相比智能家居对于线下渠道的依赖性较小。对于一些不需要专业服务商安装，或安装流程简单的产品，线上销售占比反而比较大，例如智能音箱，智能插座，扫地机器人等单品，消费者从线上购买更加便利。疫情期间，消费者虽然需求低迷，但电商平台依然能够正常销售。

   总结：此次疫情后，消费者不能消费和不愿意消费的情况短期内将成为消费市场的主旋律，长期来看，智能家居市场会回归正常水平，同时可能会迎来小规模的爆发，乐观看待智能家居市场未来发展，疫情的到来，人们会更加关注智能家居，例如新风，净水等与人们健康相关的产品，扫地机器人，智能电饭煲等“宅”经济相关产品，智慧社区，智能化公寓管理方案等系统……对于智能家居企业来说，未来的可能性大于当前的困难，这段期间企业要努力修炼内功，提高未来抗风险勇能力，并努力成为强者，因为强者恒能！

      The intelligent home field under the epidemic situation: the market is                    good, the strong are always strong

 Under the epidemic situation, consumers have a strong demand for intelligent devices. people hope that during this special period ,the intelligent equipment can replace manual labor and better protect people's safety.

 Compared with traditional home furnishing, smart home has less dependence on offline channels. For some products that do not need to be installed by professional workers , or the installation process is simple, the proportion of online sales is relatively large. For example, smart speakers, smart sockets, sweeping robots etc., it is more convenient for consumers to purchase online. During the epidemic period, although the demand of consumers was low, the e-commerce platform was still able to sell normally.

 Conclusion: after the epidemic, the situation that consumers are unable and unwilling to consume will become the main theme of the consumption market in the short term. While in the long run, the smart home market will return to normal level, and may create a small-scale outbreak. We need to be optimistic about the future development of the smart home market, people will pay more attention to smart home. Some health-related products such as fresh air, water purification etc., other "home" economic related products such as sweeping robots, intelligent rice cookers, and other systems such as smart communities, intelligent apartment management solutions. The future of smart home is greater than the current difficulties. During this period, enterprises should try to strengthen their powder, improve their anti-risk ability, and strive to become the strongest one, because the strong are always strong!